Mirror, mirror on the wall who is fairest of them all? OH NO! The horrified expression only increases those fine lines and wrinkles that seem to have appeared over night.
But STOP do not rush out to buy the best anti-aging cream on the market to rid yourself of those telling lines.
You are simply wasting your money.
A study by the US and French consumer groups have revealed that even one of the most expensive anti-wrinkle creams on the market today La-Prairie, which will set you back £229 for a 30ml pot is virtually useless.
Although they do manage to smooth out some lines and wrinkles, the difference is barely visible to the naked eye.
Avon Anew, and Lancombe’s Renergie range are in the same class and an ordinary moisturiser cream will do the same job.
Luxury-priced skincare offerings do not work any better than the drugstore brands.
The most effective which the cheapest cream on the market is The Olay Regenerist range – which offers a ‘regenerating serum’ for only £16.87 .
Apart from the Olay creams, the union said a product from LancYme – RHnergie – and RoC Retinox+ were ’slightly more effective’.
Advice on the best way to keep wrinkles at bay, is to stay out of the sun or use skin products with a high sun protector factor.
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